Guide · Updated
How to make a SaaS product launch video with animated graphics
Build a short launch or feature announcement video from animated pricing tables, feature spotlights, app screens, testimonials and growth numbers.
A good launch video is short: a hook, what is new, proof that it works, and where to go. You can make every shot from ready-made animated graphics and edit them together in any video editor.
The shots you need
- Hook: Launch countdown or Brand intro for the first two seconds.
- What is new: Feature spotlight, Feature list or Product launch card.
- Show the product: App screens showcase or Product showcase with callouts with your own screenshots.
- Proof: Testimonial wall, Case study results, Partner logos or Live signups.
- Price and call to action: Pricing table – 3 plans or Pricing with monthly/yearly toggle, then Call to action button.
Find them all in business. For numbers, Growth story chart, Revenue card and SaaS dashboard animate your growth.
Make it on-brand
Upload your logo and set your accent color in each template. Keep the same theme, light or dark, across every shot so the edit feels like one piece.
Length and format
- X, LinkedIn and landing pages: 16:9 or 1:1, 20 to 45 seconds.
- TikTok, Reels and Shorts: 9:16, under 30 seconds, with the hook in the first second.
- Product Hunt gallery: 16:9 MP4, 30 to 60 seconds.
Changelog and feature updates
For regular updates, Changelog / release notes lists what shipped, and Webinar / live session or Event promo announces a live demo.
Questions people ask
Do I need a designer?
No. Every template is already designed and animated. You change the text, numbers, images and colors.
Can I show real product screenshots?
Yes. The app screen and showcase templates take your own images, which stay on your device.